Patient Attitudes Toward Clinical Trials
What do patients think about clinical trials? What information do they need to know at each stage: recruitment, in-trial, post-trial? What channels of communication do they prefer?
The awareness and attitudes of among health-conscious consumers toward clinical trials are explored in this multi-mode study. Three segments are identified: Trial Naïve, Trial Decliners, and Trial Participants. Motivations for participation are explored, as are preferences for communication before, during, and after a trial. Data were collected using an online survey and through a series of in-depth interviews.
|Quantitative Report – Overall Findings||35 pp, Powerpoint format||$3,500|
|Qualitative Summary of Results||25 pp, Powerpoint format||$3,000|
Info Needs TImeline
Summary of Content & Channel Preferences
|Quantitative Data Tables||Banner 1: Gender, Age, Race
Banner 2: Condition
Banner 3: Insurance Status, Treatment Segment
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